Have you ever found yourself standing in front of a display case, fingering the glass as if you could persuade a vintage Rolex to whisper its secrets to you?

The Confession Begins: You, a Watch Addict
You will admit to yourself, if to no one else, that this is where the story starts: with one small, logical purchase that somehow becomes a lifetime of irrational behavior. You tell people you like watches because they tell time; secretly, you like watches because they tell stories, and because owning them gives you an excuse to learn French words you would otherwise never have occasion to use. You will recognize the pattern: one auction catalog, one Antiquorum sale, one late-night phone bid that leaves you both triumphant and slightly nauseous.
Why Antiquorum Matters to You
You might think an auction house is just a place where clocks go to get new owners. Antiquorum is a promise that your chronograph won’t disappear into some dusty drawer forever. Since 1974, Antiquorum has cultivated a reputation as the world’s premier auctioneer of modern and vintage timepieces, and that matters to you because reputation translates to provenance, and provenance translates to value—monetary and emotional.
You will find that the firm’s internationally recognized staff of watch experts becomes your safety net. When you hand over a watch (or your attention), you expect expertise, and Antiquorum offers it in a voicemails-and-catalogs kind of way that assures you someone has actually looked inside the case.
A Short History You’ll Appreciate
You will enjoy knowing that Antiquorum began in 1974 and has been orchestrating watch auctions around the globe ever since. That longevity gives you confidence: rules evolve, fashion cycles through, but an institution that has weathered decades of quartz crises and quartz revivals must be doing something right. Antiquorum’s history reads like a family saga told in catalogs and gavel strikes—there are heroes, villains (counterfeiters), and miraculous comebacks.
How Antiquorum’s Services Touch Your Life
You will encounter Antiquorum most often through auctions, but they do more than sell watches. They provide valuation days, private sale services, a grading system, online catalogs, auction results, and a staff that will occasionally take your calls and pretend not to find your questions charmingly obsessive.
You should think of Antiquorum as the hub for a community: collectors, dealers, conservative grandfathers, nervous heirs, and you—forever seeking the next piece to complete a wrist or a self-image.
Auctions: The Heartbeat
Auctions are where timepieces change hands and histories are rewritten. You will find live sales, online bidding, reserve prices, and that sudden thrill when the hammer falls. Antiquorum’s auction calendar spans Geneva, Hong Kong, Monaco, and more, so if you crave variety, their global reach suits your appetite.
You should also know that the auction environment is not as intimidating as it appears. Antiquorum provides clear conditions of sale, catalog descriptions, and virtual catalogs, so you can prepare like someone assembling a battle plan—if your battle were conducted in cufflinks and silk rather than armor.
Valuation Days: The Cure for Curiosity
You will appreciate Antiquorum’s Valuation Days, where you can bring a watch, ask questions, and get an appraisal that is both informative and harmlessly judgmental. The schedule covers multiple countries, making it easy for you to find a date and place—if you plan ahead, which you sometimes do.
Below is a concise table of upcoming Valuation Days so you can mark your calendar and plan your excuses for arriving late (traffic, existential pondering, the need to examine a caseback twice).
| Country | Date(s) | Location / Notes | Contact |
|---|---|---|---|
| United States | January 23 – February 1, 2026 | Miami valuation days | Tel. +1 728 207 5550; miami@antiquorum.swiss |
| Hong Kong | September 26–30, 2025 | Valuation office | Tel. +852 2522 4168; hk@antiquorum.swiss |
| The Netherlands | September 18, 2025 | Contact Geneva for details | Tel. +41 22 909 28 50; geneva@antiquorum.swiss |
| United Kingdom | September 10, 2025 | Contact Geneva for details | Tel. +41 22 909 28 50; geneva@antiquorum.swiss |
| Italy | February 11, 2026 | Milan appointments available | Tel. +39 02 87 66 25 or +39 34 58 08 20 54; milan@antiquorum.swiss |
| Spain | January 28, 2026 | Joyeria Grassy, Gran Vía nº 128013 Madrid | Tel. +41 22 909 28 50; silvina.bellini@grassy.es |
| Switzerland | February 12, 2026 | Geneva office | Tel. +41 22 909 28 50; geneva@antiquorum.swiss |
| Japan | February 21–28, 2026 | Tokyo valuation days | Tel. +81 3 6910 5585; tokyo@antiquorum.swiss |
| Germany | March 17–20, 2026 | Munich valuation days | Tel. +49 892 15 44 67 38; muenchen@antiquorum.swiss |
| Belgium | March 19, 2026 | Contact Geneva for details | Tel. +41 22 909 28 50; geneva@antiquorum.swiss |
You should bring the watch and any paperwork. You should also bring patience; the appraiser will inspect, measure, and—if you’re lucky—smile in the way that tells you this piece is rarer than your self-control.

The Grading System and Why You Care
You will learn quickly that the condition of a watch is as important as its model or brand. Antiquorum’s grading system helps you understand how a watch’s physical state affects value. It’s a vocabulary you’ll come to love because it replaces guesswork with terms like “mint,” “very good,” and “restored.” Those words will convert to numbers when the calculator appears.
The grading system is essentially a translator between your heart and the market’s wallet. You will find it comforting to have a framework; otherwise you might describe a scratched case as “character” during auction day and regret it later.
What Each Grade Means for You
You will appreciate straightforward definitions:
- Mint: Practically new; you might want to refrain from wearing it to your neighbor’s wedding.
- Very Good: Light wear; acceptable for daily use with an eye for preservation.
- Good: Noticeable wear; best for those who like a story on the wrist.
- Restored/Refinished: Parts have been replaced or polished; value may be affected depending on collector preference.
A table that converts condition to likely market impact can help you when you make decisions.
| Grade | Visual Characteristics | Market Impact |
|---|---|---|
| Mint | Little to no wear; original parts intact | Highest premiums |
| Very Good | Minor signs of wear; original or well-preserved parts | Strong market value |
| Good | Visible wear; may need light servicing | Middle range pricing |
| Restored | Polished cases, replaced parts | Variable; can reduce value to purists |
You will find that these definitions become part of your vocabulary—spoken at parties and on phone calls. You will use them to sound informed and, sometimes, to intimidate other bidders.
How to Buy with Antiquorum (So You Don’t Cry Over a Missed Lot)
You will learn that the buying process is less about bravado and more about preparation. Antiquorum offers online bidding, absentee bids, phone bids, and live bids. Your choice will depend on personality: are you a stealthy strategist who leaves a maximum absentee bid and watches from afar, or a caffeine-fueled bidder who raises paddle numbers like a matador?
Start by reading the catalog description carefully. Condition, rarity, and provenance matter. Antiquorum’s catalogs often include detailed descriptions and high-resolution photos, which you should study like forensic evidence. If there’s any doubt, call an expert. They will be polite and enlightening; sometimes they will even appreciate your enthusiasm.
The Mechanics of Bidding
You should be aware of the sequence:
- Registration: Sign up to bid, whether online or in person.
- Previews: Inspect lots during viewing days; note any blemishes.
- Bidding: Choose your method—phone, online, absentee, or in-room.
- Hammer: The auctioneer’s final strike seals the deal.
- Fees: Buyer’s premium and taxes will be added to the final price. Don’t be surprised.
A short checklist you will use before each sale:
- Verify your budget (and stick to it, unless rationalization feels necessary).
- Confirm lot condition and history.
- Pre-register and test your online bidding account.
- Consider shipping and insurance costs.
- Prepare for the emotional aftermath—triumph or contrition.
How to Sell with Antiquorum (When You’re Ready to Let Go)
You will face the prospect of selling at some point. Whether you inherited a watch, want to upgrade, or are tired of explaining to your spouse why you need another dial variant, Antiquorum offers consignment and private sale services. You will appreciate their expertise in evaluating market trends and selecting the right sale venue.
To consign, you contact an expert who will examine and valuate the goods. The process is collaborative: you’ll discuss reserves, estimate ranges, and choose the most strategic auction. Antiquorum’s worldwide presence means they can direct your lot to Geneva, Hong Kong, Monaco, or a specialist sale—each has different bidder pools and price expectations.
The Consignment Timeline
You will find the timeline useful:
- Initial contact and appraisal: Expert assessment and estimated auction value.
- Consignment agreement: Terms, reserves, and fees are set.
- Week of cataloging and photography: High-quality images and descriptions prepared.
- Auction day: Your watch goes under the hammer.
- Settlement: The buyer pays; Antiquorum processes the sale and remits funds.
You will learn to be patient; auctions take time, and timing can change a lot’s fortunes.

Virtual Catalog and Online Auctions: Your Late-Night Playground
You will love the online catalog because it allows you to stay awake until unreasonable hours without leaving the couch. Antiquorum’s virtual catalogs are comprehensive and searchable, so you can assemble wish lists and set alerts. The internet also means you can bid from anywhere, which is both a convenience and a hazard: you may find yourself bidding against someone in another time zone who drinks less coffee than you.
The online auction experience is straightforward, but you should test your account and bandwidth beforehand. Nothing is worse than losing a lot because your Wi-Fi hiccuped at the final moment.
Notable Auction Results That Will Make You Feel Things
You will want to know how the big sales performed because numbers either soothe or needle your ambitions. Antiquorum’s recent results provide a snapshot of market appetite. Here are several top-line results to help you calibrate expectations and egos.
| Auction | Date | Sale Total |
|---|---|---|
| Monaco | December 12, 2025 | EUR 6.5 Million |
| Hong Kong | November 30, 2025 | HKD 64.4 Million |
| Geneva | November 8–9, 2025 | CHF 7.1 Million |
You will notice that geographic markets vary. Geneva and Hong Kong have different collector bases, leading to divergent price dynamics. You will learn to read these subtleties and to place your hopes accordingly.
Private Sales: Your Quiet Transaction
You will find private sales appealing when ostentation isn’t necessary. Antiquorum’s private sale service offers discretion and curated matching of buyers and sellers. If you dread public attention or prefer negotiation in a quiet office over champagne, this route suits you.
Private sales can be faster than auctions and may result in a cleaner transaction with fewer fees. However, you should remember that public auctions can sometimes drive prices higher due to competitive bidding, so there’s a trade-off between discretion and potential upside.

Condition, Service, and Conservation: How to Keep Your Addiction Healthy
You will be tempted to wear every watch you own until it resembles a marine relic. Resist that urge. Antiquorum emphasizes the importance of condition and provenance; so should you. Regular servicing by qualified watchmakers will maintain value and function. Preserve original parts when possible—the market often rewards originality over restoration.
You should keep paperwork: service records, original boxes, and certificates add to provenance and can dramatically affect value. Think of these as the watch’s autobiography—without them, a watch feels like a biography with missing chapters.
Storing and Insuring Your Collection
You will need a safe place to keep your pieces. A proper watch box, a climate-controlled safe, and insurance documentation will save you grief. Photograph each watch and keep records in cloud storage and offline—redundancy is not paranoia when your collection represents hard-earned money and sentimental attachments.
Understanding Provenance and Documentation
You will appreciate provenance because it tells a watch’s life story: who owned it, how it was used, and where it has been. Antiquorum highlights provenance in its catalogs because buyers care about authenticity and history. A watch with a strong, documented past can capture higher prices and your admiration.
Documentation includes service records, original purchase receipts, and certificates. If your watch has celebrity association or a notable ownership history, include that in the file—stories sell.
Tips for Bidding Strategically
You will be better off if you adopt a strategy before you enter the arena. Consider these practical tips:
- Set a firm top bid and stick to it.
- Study comparable auction results; Antiquorum’s archives are useful.
- Consider absentee or max bids if you can’t be present.
- Watch multiple lots to understand bidding patterns.
- Remember buyer’s premiums and taxes.
You will find that discipline is attractive in auctions. Those who sprint emotionally toward a lot often pay a premium for the excitement.

How to Read an Antiquorum Catalog Entry
You will become fluent in catalog shorthand. Learn to parse serial numbers, movement references, condition notes, and rarity indicators. Catalog entries combine technical information with market insight; they are the script from which your bidding decisions will emerge.
A typical entry includes: lot number, brand and model, reference number, case materials, movement description, condition, and provenance. Take notes. You will thank yourself when the gavel falls.
The Role of Experts and Teams
You will value Antiquorum’s international experts and teams. They provide authenticity checks and market assessments that can save you from costly mistakes. If you’re undecided about buying or selling, speaking with an expert may clarify things faster than a week of late-night forum scrolling.
You will also find their team useful for logistics, customs, and shipping—areas where enthusiasm often collides with red tape.
News and Media: How Antiquorum Keeps You Informed
You will follow Antiquorum’s newsletter if only because new auctions are a form of mild temptation. Subscribing grants you catalog previews, updates on valuation days, and reports on major sales. It’s a practical way to remain connected to market cycles without becoming an obsessive stalker of online forums.
Frequently Asked Questions You’ll Actually Ask
You will have questions, and Antiquorum anticipates many of them. Here are common practical answers:
- How do I register to bid? Register on Antiquorum’s website or on-site during previews; online registration typically requires ID and payment details.
- What are buyer’s premiums? A fee added to the hammer price; percentages vary by sale and region.
- Can I view lots before the auction? Yes, preview days allow inspection, sometimes by appointment.
- How are shipping and insurance handled? Antiquorum arranges or advises on shipping and insurance; costs vary.
- Can you help with customs for international purchases? Yes, their logistics services and contacts will help.
You will find these answers save you time and heartache.
What You Should Know About Fees and Price Realities
You will lose sleep over fees if you ignore them. Buyer’s premiums, taxes, shipping, insurance, and restoration costs all add up. Budget accordingly and remember that the final invoice is usually higher than the hammer price.
Also, consider market conditions—economic swings can affect collector behavior. Do not assume every lot will appreciate. Sometimes the best watch is the one you wear.
A Few Stories to Keep You Company (and Keep You Grounded)
You will enjoy the anecdotal lessons that come from other collectors’ mistakes and triumphs. Here are brief confessions that may feel familiar:
- The time you paid more for rarity than for condition and later resold for less.
- The watch you bought at an online auction, only to learn it had been refinished—valuable to someone, not to you.
- The lot you missed because you forgot to update your online bidding account.
Each story becomes a cautionary emblem; each regret is educational ammunition for your next purchase.
Antiquorum Offices and Contact Information
You will find Antiquorum’s Geneva office to be a convenient anchor. They keep regular hours and provide contact lines for inquiries.
| Office | Address | Opening Hours | Tel / Email |
|---|---|---|---|
| Geneva (Headquarters) | Rue du Mont-Blanc 3, 1201 Geneva, Switzerland | Mon–Fri 8:00–13:00, 14:00–17:00 | +41 22 909 28 50; info@antiquorum.swiss |
You will also use regional contacts for valuations and local services. They are efficient and surprisingly human.
The Emotional Economy of Collecting
You will notice that collecting is partly economic and partly emotional. Antiquorum facilitates the economic side; it catalogs, authenticates, and sells. But the emotion—the desire for beauty, the connection to history, the small, quiet joy of matching a strap to a dial—must be managed by you.
Accept that some purchases will be purely sentimental, and allow yourself that luxury occasionally. You will resist defending every whim as a calculated investment because most of the time the private satisfaction is worth more than a spreadsheet.
Final Confessions: How to Live with Your Habit
You will continue collecting, but you will get better at it. Antiquorum will be a partner in that improvement—an authority you can lean on rather than a siren you crash into. Set budgets, maintain paperwork, use valuation days, and treat servicing as self-respect for your watches.
You should also learn to tell stories about your watches that are true and entertaining. People love a good tale about a watch that survived a maritime voyage or a divorce (yours or the watch’s—sometimes the line is blurry). These stories add human context and, occasionally, value.
In the end, you will measure your collection not only by market valuation reported in Antiquorum catalogs but by the memories you keep and the small rituals you cultivate: winding a hand-wound movement on a Sunday, aligning the chronograph, polishing a crystal that should probably remain unpolished because its history is worth that smudge.
You will be a watch addict with good records, good humor, and an occasional impulse bid you must forgive yourself for. Antiquorum will remain in your orbit: catalogs on your desk, valuation days penciled into calendars, auction results that cause you to breathe faster. You will continue to learn, trade, and cherish, and perhaps one day you will look up from a catalog and realize the collection has become less about possession and more about the pleasure of accumulating good stories—each lot a paragraph in the book you are slowly writing with your wrist.
