In the heart of New Jersey, a secret treasure sparkles. A husband and wife duo, the brains behind Angara Jewelry Company, are on a quest to delight the world with vibrant, precious gemstones. Harnessing centuries-old family tradition in fine jewelry craftsmanship from India, the Dagas are embarking on an inspiring journey to establish themselves as the industry titans akin to ‘De Beers’, but in the realm of colored gemstones. Their fascinating ambition and profound love for their craft aim to make custom-made, personalized jewelry pieces adorned with colorful gemstones a part of celebratory occasions worldwide.
Background of Angara Jewelry Company
The genesis of Angara Jewelry Company resides in its deep-rooted family ties in the gemstone business. The company’s roots extend back generations, with the family originally honing their craft in India. The legacy of Angara Jewelry Company is steeped in the rich history and vibrant culture of the gemstone industry, a testament to their profound understanding and unwavering passion for gemstones.
In a significant shift, the family moved its operations from India to New Jersey in the early 1970s. This move signaled a new era for the family enterprise. The foreign soil presented an opportunity for them to bring their expertise in gemstones to a global market and evolve their business beyond its traditional horizons.
A pivotal moment for the family came when they decided to establish an independent enterprise. Aditi Daga and her husband took a leap of faith 18 years ago, branching out on their own to establish Angara Jewelry Company. The decision was a testament to their ambition and determination to create a unique identity in the international gemstone industry.
Ambition to Dominate the Colored Gemstone Industry
The larger ambition driving the Angara Jewelry Company forward is to reshape the colored gemstone industry’s landscape. The team behind Angara desires to make the brand synonymous with colored gemstones, similar to how De Beers made an indelible impact on the diamond industry. This aspiration reflects the company’s commitment to spotlight the diverse, colorful palette of gemstones that often remain overshadowed by diamonds.
Current State of Angara Jewelry Company
At the heart of Angara Jewelry Company’s operations are founders, Aditi Daga and her husband. Their vision and determination have shaped the company into what it is today. With over 400 employees spread across 10 offices around the globe, their nimble enterprise has grown into a global force.
The company holds the tradition of crafting custom-made jewelry pieces. Each piece of jewelry is meticulously fashioned with an emphasis on maintaining its personal touch and embodying the unique story of the person it is meant for.
Role of New Jersey in their business
The decision to base Angara Jewelry Company in New Jersey was influenced by the founders’ love for the community vibe prevalent in the region. Despite its global presence, the couple has remained loyal to their base, emphasizing their commitment and integration into the local community. They love New Jersey, and their deeper integration into the region has nurtured stronger relationships with the local community, reinforcing their roots in the area.
Impact of COVID-19 on Life Events and Celebrations
The pandemic had a profound effect on celebration-related jewelry purchases, as many life events and celebrations were postponed. Despite these challenges, people’s indefatigable spirit emerged triumphant, leading to a surge in celebrations and engagements in the post-pandemic era.
Angara Jewelry Company’s bright, colorful gemstones provided the perfect accouterments to these celebrations, aligning with their goal to encourage people to “always celebrate with color.”
Colored Gemstone Industry Projections
Industry projections indicate an expected increase in engagements this year, primarily in November and December. This anticipated surge will pave the way for a bountiful demand for unique engagement jewelry. Angara Jewelry Company, with its specialization in colored gemstones, is well-positioned to cater to this demand, aiming to infuse celebrations with a riot of colors.
Angara’s Unique Selling Proposition
Angara’s hallmark lies in enhancing the personal touch in their jewelry pieces. The company espouses the belief that every jewelry piece should be as unique as the individual it’s made for. The founders’ focus on personalization befits their desire to make every piece truly special.
An additional aspect that sets Angara apart is their ability to rapidly deliver custom-made jewelry, ensuring that even the most spontaneous celebrations can be graced with a bespoke piece of jewelry.
Angara and the Legacy of Maharajas of Jaipur
The legacy of Angara Jewelry Company is intertwined with the history of Indian royalty. The family was invited by the Maharajas of Jaipur over 400 years ago to craft custom jewelry for the royals and nobility. The influence of royal jewelry craftsmanship remains evident in their designs, setting their pieces apart in the global market.
Work Structure of Angara Company
Angara Jewelry Company attributes its success to the coordinated efforts of its offices located worldwide. With shipping from one office and manufacturing from another, the enterprise ensures seamless operations despite geographical distances. This structure aids in their fast delivery times, with unique pieces reaching their new owners within days.
Long-term Vision for Angara
Angara has always aimed to cultivate a celebratory culture infused with the vibrancy of colored gemstones. The company envisions establishing its roots firmly not only in New Jersey but also in regions beyond, thereby expanding their legacy. This vision echoes their ambition to transform the jewelry industry and continue their journey towards becoming the ‘De Beers’ of colored gemstones.
