Angara’s ‘Celebrate with Color’: A New Era of Appreciation for Gemstone Beauty
Angara’s ‘Celebrate with Color’: A New Era of Appreciation for Gemstone Beauty. Imagine a world where the beauty of vibrant colored gemstones is held in as high regard as pure, colorless diamonds. A world where perfection flows from diversity and not just conformity to a singular standard. Such is the vision Angara, the premier international online jeweler, is setting forth with its newly launched “Celebrate with Color” campaign. The initiative aims to challenge the long-standing notion that diamonds are the ultimate symbol of luxury and love, advocating for an appreciation of precious, colored gems’ unique attributes.
From digital billboards in the bustling heart of New York City to an extensive web presence, Angara’s movement highlights the distinct allure of gemstones like the rarified ruby, sapphire, and emerald, each carrying their own symbol of love, longevity, and individuality. So, join Angara’s colorful revolution and find a jewel that truly mirrors your distinct flare and personality.
The Concept Behind ‘Celebrate with Color’
The online jeweler Angara has recently lauded its novel initiative dubbed ‘Celebrate with Color.’ Designed to challenge the widely accepted standard of luxurious and eternal love, specifically, natural, colorless diamonds, this initiative silhouettes the beauty, diversity, and even the imperfections of colored gemstones. By doing so, it aims to shift the notion of gemstone beauty from a standardized ideal to a more inclusive and multifaceted perspective.
Angara’s New Initiative
Angara’s ‘Celebrate with Color’ initiative was launched to transform the gemstone market by recognizing and celebrating the importance of color. Highlighting the variation, diversity, and even the flawed attributes of colored gems, this new campaign is distinctly challenging the established diamond industry’s regulations.
Promoting the beauty of Colored Gemstones
At the core of this campaign is an appreciation for the beauty of colored gemstones. Rather than striding with the monochromatic allure of diamonds, Angara encourages the exploration of the vibrant world of colorful gemstones, each projecting a unique charm based on its color, structure, and origin.
Challenging the Dominance of Diamonds
While diamonds have been set as the industry’s standard for luxury and timeless love largely due to successful marketing strategies in the past, Angara’s new initiative confronts this norm. It boldly champions the idea that beauty is not constrained by conventions but thrives in the diversity and richness of colored gemstones.
The Impact of Gemstone Diversity and Imperfections
As Angara continues to celebrate the uniqueness of colored gemstones, the gemstone industry is beginning to recognize the value inherent in the varied nature of these jewels.
The Rise in Value of Colored Gems
Refuting the diamond industry’s dominance, colored gemstones have witnessed an unprecedented rise in value. The industry’s steady growth has amplified, with a 10% annual escalation compared to the diamond sector’s 3%.
Embracing the Unique Features of Gemstones
Angara’s campaign encourages people not just to accept but to embrace the individuality of gemstones. Rather than chasing after the traditional standard of perfection – the D flawless diamond, Angara advises celebrating the innate beauty of each gemstone’s singular identity.
Opposing the Singular Idea of Perfection in Diamonds
Celebrating the diversity of gemstones, Angara’s campaign casts a spotlight on the long-neglected charms of rubies, sapphires, and emeralds that rival and often surpass the radiance of diamonds. In fact, the colorful world of these gemstones has inspired some of the most significant and timeless pieces of jewelry across history.
Angara’s Marketing Strategy
Led by its Founder and CEO, Ankur Daga, Angara’s marketing strategy has been bold and consistent in this cause.
Using Digital Billboards for Promotion
To make a striking statement, Angara has utilized digital billboards on Madison Avenue, a renowned hub for diamonds. Standing in opposition to prevalent norms, the campaign promotes the individuality of colorful gemstones.
The Mission to Highlight Individuality of Gemstones
The campaign serves as an underlying reminder that the gemstone universe extends far beyond the conventional bounds. Angara’s mission is to celebrate the individuality of gemstones, fostering an enhanced appreciation of their organic beauty.
Impact of Their Campaign on the Gemstone Market
The shake-up caused by their campaign has influenced the gemstone market considerably by encouraging greater acceptance of the unique attributes, colors, and forms that stand as a testament to the natural brilliance of gemstones.
Angara’s Fight against Diamond Monopoly
Part of Angara’s ambition is to challenge the authority of diamonds in the gemstone market.
Mid-1900s Shift towards Diamond Dominance
The mid-1900s marked a significant shift towards the dominance of diamonds, largely due to targeted marketing campaigns. As a result, ‘D flawless diamonds’ emerged as a symbol of true love, obscuring the innate diversity and splendor of other gemstones.
Challenging the Narrative of Flawless Diamonds
In response, Angara’s ‘Celebrate with Color’ campaign seeks to disrupt this narrative. Instead of purporting colorless, flawless diamonds as the ultimate status symbol, Angara emphasizes the rarity of other precious gems like ruby, sapphire, and emeralds.
Rarity and Value of Precious Gems like Ruby, Sapphire and Emerald
Angara asserts that gems like ruby, sapphire, and emerald are significantly rarer than diamonds. By amplifying the diversity, beauty, and uncommonness of these gems, Angara’s campaign aims to enrich our understanding of gemstone value.
Consumer Experience and Expectations
Adding another dimension to the gemstone experience, Angara’s new venture is designed to empower consumers to make informed and unique choices that echo their individuality.
Angara’s Efforts in Empowering Consumers
Through ‘Celebrate with Color’ campaign, Angara is empowering consumers by providing them with the knowledge and exposure to the extensive array of colored gemstones.
Reconnecting with Nature’s Most Ancient Sources of Colored Gems
The campaign is about more than just Angara’s jewelry. It is designed to reconnect consumers with nature’s most ancient sources of color, encouraging them to find gems that truly reflect their personalities and preferences.
Potential Influence on Consumer Choices
Such an informed and innovative approach has a transformative potential to reshape consumer choices and preferences, fostering a drive toward the more vibrant and diverse gemstones rather than the conventionally esteemed diamonds.
Growth of Colored Gemstone Industry
There’s no denying the awe-inspiring growth of the colored gemstone industry.
Comparative Growth
The rise in the value of colored gemstones has remarkably superseded that of colorless diamonds. The colored gemstone industry has seen an impressive 10% annual growth compared to a somewhat modest 3% in the diamond field.
Rising Value of Colored Gemstones
The aforementioned growth reflects a clear and substantial increase in the value attached to colored gemstones, driven by campaigns like ‘Celebrate with Color’ that appreciate and advocate their beauty and uniqueness.
Future Prospects for the Gemstone Industry
Given this increasing appreciation for diversity and originality in gemstones, the future of the colored gemstone industry looks bright, promising further growth, recognition, and potentials.
About Angara
Headquartered in Los Angeles, California, Angara has thrived as a leading online source of fine gemstone jewelry since its establishment.
Background History of Angara
Founded in 2005 by the husband-wife duo, Ankur and Aditi Daga, Angara has emerged as the leading figure in fine gemstone jewelry. Their celebrated legacy and profound experience in the gemstone business have served a significant role in determining the brand’s success.
Angara’s Success Over the Years
Their continued success can be attributed to their keen understanding of gemstones and their commitment to quality and consumer satisfaction. The brand’s services stretch all the way from the raw gemstone to the final unique piece of jewelry. https://mauragemsandjewellery.org/what-is-the-best-gemstone-to-buy-in-thailand/
Angara as A Leading Source for Fine Gemstone Jewelry
Today, Angara is recognized as a leading source for fine gemstone jewelry, showcasing an array of handcrafted designs adorned with natural colored gemstones, high-quality diamonds, and pearls.
Angara’s Business Model
Angara’s business model allows it to oversee every step of the process.
In-House Processes from Stone-Cutting to Fulfillment
Being a vertically integrated company, Angara manages each step in-house, from stone-cutting, designing, producing, quality control, to fulfillment. This direct control allows for an unmatched level of consistency and quality in every piece that goes to the customers.
Angara’s Position as a Vertically Integrated Company
Angara’s vertical integration means that every stage of jewelry creation is governed directly, cutting out middlemen and ensuring the highest standards of quality and workmanship are maintained. This approach also allows for more transparency for consumers. https://www.gia.edu/gia-bangkok
Influence of Familial Roots in Gemstone Business
Angara’s rich familial roots and hundreds of years of experience in the gemstone business have had a significant influence on its operations. Integrated into every aspect of their business model, these roots provide a deep understanding of gemstones and their inherent beauty, shaping Angara’s vision and character as a brand.
Angara’s Global Presence
As a globally active player in the gemstone business, Angara has a broad reach with offices in various countries.
Offices in Various Countries
With a headquarter in Los Angeles, California, Angara also maintains a presence with offices in India, Thailand, Ireland, Australia, and Canada. This international front provides them with a diversified consumer base and a deeper understanding of global gemstone trends.
Licensing Deals With Renowned Institutions
Moreover, Angara holds licensing deals with prestigious institutions like Harvard University and Natori, further solidifying their stake in the international gemstone market.
Implication of Global Reach on Business Expansion
Supported by their widespread presence, Angara is well-positioned to expand their business further, leveraging their international insights to better cater to diverse consumer demands and preferences.
The Future of ‘Celebrate with Color’
As Angara’s ‘Celebrate with Color’ continues to gain momentum, the influence it could have on the broader fashion and jewelry industry is substantial.
Anticipated Influence on the Fashion Industry
The campaign holds considerable potential to impact the fashion industry significantly. By advocating for diversity and individuality in choice of gemstones, it could inspire a broader acceptance and appreciation for colored gemstones in fashion.
Possible Trends in Jewelry Preferences
By challenging the dominance of diamond, it’s possible that new trends in jewelry preferences might spring forth, further expanding the gemstone market and offering consumers a broader spectrum of choice.
Prospects for Future Campaigns of Angara
As the innovation and acceptance stirred by the ‘Celebrate with Color’ campaign gain traction, future campaigns by Angara are highly anticipated to keep disrupting and inspiring the gemstone sector, bringing color and diversity into the spotlight.
